Module 5
Unit 1 Strategic Management
Assessment of the External Business Environment
Learning Objectives:
- The global challenge.
- Market entry strategies.
- Globalisation of services.
- Value shop and the service value chain.
- External industry assessment.
- Conducting external strategic management audit.
- Competitive analysis.
- Forecasting tools and techniques.
- The external factor evaluation matrix.
- Competitive profile matrix.
Unit 2 Cross-Cultural Negotiations in Global Trade Management
Learning Objectives:
- Cross-cultural negotiations.
- Intercultural preparation.
- The cross-cultural negotiations process.
- The gap model in international negotiation.
- Knowledge management and learning across borders.