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Module 5

Unit 1   Strategic Management

Assessment of the External Business Environment

Learning Objectives:

  • The global challenge.
  • Market entry strategies.
  • Globalisation of services.
  • Value shop and the service value chain.
  • External industry assessment.
  • Conducting external strategic management audit.
  • Competitive analysis.
  • Forecasting tools and techniques.
  • The external factor evaluation matrix.
  • Competitive profile matrix.

 

 Unit 2 Cross-Cultural Negotiations in Global Trade Management

Learning Objectives:

  • Cross-cultural negotiations.
  • Intercultural preparation.
  • The cross-cultural negotiations process.
  • The gap model in international negotiation.
  • Knowledge management and learning across borders.

Academic Advisor

Dr. Brendan P. Mac Evoy

Dr. Brendan P. Mac Evoy

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